The campaign is based on a key universal insight that while we all share the same playful spirit inside, we often forget about it because of the pressures of modern life. Oreo has always stood for bringing people together and the Oreo People campaign takes ahead this proposition.
Today, twist, lick, dunk has become a ritual it has been at the heart of numerous warm family moments. “Oreo was introduced in India close to seven years back and in such a short span India has emerged among its top five markets by volume. With this latest creative platform, Mondelez India aims to widen the appeal of the brand in the country, while continuing to play on its core territory. The new TVC displays a wide-cross section of people and how they enjoy their Oreo cookies, making the much-loved brand relevant to them.
The campaign is especially designed to engage with consumers in today’s multi-screen, short-attention-span world with exciting visuals and irresistible music, extending across all channels, with a strong focus on digital. Oreo People is built on the idea that when we connect with Oreo, playfulness is evoked in us all – despite differences, playing with Oreo brings people together.Įvery time an Oreo cookie is twist opened, a new playful side comes out, which is optimistic with limitless possibilities. The new global creative platform, coined Oreo People, is the latest instalment of the brand’s wonder-filled campaign. Oreo, the biscuit brand by Mondelez International, takes the special ritual of ‘twist, lick, dunk’ forward, rolling out its new global campaign, Oreo People, simultaneously across 50 markets in AMEA, LA, MEU and will be localised with nuances to drive relevance.
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